You probably already know this: mobile phones are very popular. Chances are you’ve already heard that your website needs to be mobile-friendly if you want to be competitive. But if you haven’t made the jump yet you might be wondering if this is all just hot air.
How important is mobile?
Mobile internet traffic has grown over 500% since 2011. Back in October 2016 the world hit a tipping point – where global mobile web traffic officially surpassed desktop traffic.
The key takeaway is if your website is not mobile friendly, chances are over half of your visitors are going to have a bad experience.
But my users are old school!
Are they? This is always worth reviewing. You can easily jump into Google Analytics (you’ve got that installed, right? If not, we can help you get Google Analytics setup), and under Audience select Mobile and find out what proportion of your users are visiting you from desktops, tablets or mobile devices.
Do I need a separate mobile website?
Web technology has moved on a lot since the early days of the first iPhones. Back then it was common to build a totally separate version of your website for mobile users. Now modern web tools like WebFox allow you to build responsive layouts – that are designed to respond to whatever size screen they are being displayed on. A table might collapse into boxes to fit on a mobile screen, and large images and video will scale down.
We’ve built WebFox with grids that automatically collapse on mobile, so you’ve got maximum flexibility on desktop, and don’t have to worry about it also looking good on mobile.
Where to from here?
The absolute first step you should do is visit your own website on a mobile phone. How easy is it to find all the details that a mobile user might be looking for? Can they see your key products and services? Find your office location? Give you a call or an inquiry email?
If you think your website’s mobile experience isn’t up to scratch, get in touch. We can talk though your options and how we can build a great mobile experience for you with WebFox (and we’ll even install Google Analytics for you too!).