Why your business needs a modern website

20 January 2020

Regardless of if you run a top end management consulting firm, a yoga studio or sell hot dogs – you need a website.

Long gone are the days when someone would pick up the Yellow Pages or a specialised business directory and flick through making calls to companies looking for leads. These days people find businesses via web searches (mainly, but not exclusively, Google).

Your website is your front door

This means that often the first time someone will find out about your company is when they see your results in a search engine (your website is Search Engine Optimised, right?) and the first chance you’ll have to engage them is with your homepage.

They’ll be looking to make sure you have a clean, modern design and up to date content.

You can’t ignore this

Would you buy clothes from a retailer that hadn’t refreshed their line in years? Of course not, and that’s why people are much less likely to engage with companies who have vastly out of date websites.

Do you have a blog that hasn’t been touched in a year, or a copyright date that is years in the past? If you do, people will notice that you’re not putting the effort into maintaining how your business looks to the world.

It doesn’t have to be hard

Technology has come a long way in the last few years. Companies like The Red Fox Group exist to take the pain points of it. Our new offering, WebFox, makes getting a fresh and modern web presence a painless experience.

As part of our services we’ll take your branding and build you a mobile-responsive site with a layout so flexible you’ll be able to easily move things around and keep it up to date. And we’re always here to help with our Australian-based team on the end of the phone.

Want to take a few minutes to talk about how we can refresh your web presence for 2020? Get in touch today!

The Red Fox Group comes to Sydney

16 January 2020

Here at The Red Fox Group, WebFox isn’t our only exciting announcement for the start of 2020.

We’re very pleased to announce that we have expanded into Sydney, in addition to our Head Office in Melbourne.

Our new office in the Harbour City is being led by Zach Alexopoulos, our Head of Analytics.

We’re based in Darlinghurst and are available to meet with you to discuss your data, digital, analytics and software needs.

Feel free to get in touch with Zach in our Sydney office on [email protected].

New Year, New CRM

10 January 2020

As you’re setting your personal and business goals for 2020, it’s worth taking a step back and thinking about how you manage your relationships with your customers, clients and stakeholders. 

Often some of the biggest frustrations come from software and data. Subpar information systems are common for many organisations and can hold you back from maximising growth and providing the best possible value to clients. 

Does your organisation experience any of these issues? 

  • Inconsistent tracking of client interactions 
  • Limited ability to predict a client’s future need and cross-sell 
  • Lost time managing separate software systems 
  • Complex and time-consuming internal risk, audit and compliance processes 
  • Marketing campaigns delivered on generic external platforms 
  • Lack of access to real-time business analytics 

If you answered yes to any of those, then it might be time to take a fresh look at investing in a next-generation CRM solution for your organisation. 

A solution like SwiftFox will allow you to utilise the data you already have to build powerful relationships with your clients.  

By integrating your client data and maintaining a single source of the truth you’ll never forget the details of an important meeting again. This will open the door to uncover insights about your clients, your own business profile and your future direction. 

Not only that but it can keep your legal team happy by improving the transparency around risks and conflicts that may exist and allow you to plan ahead to minimise risk going forward. 

Make sure you start 2020 off on the right foot, with a CRM that enables you to take your business to the next level.