The Red Fox Group comes to Sydney
16 January 2020
Here at The Red Fox Group, WebFox isn’t our only exciting announcement for the start of 2020.
We’re very pleased to announce that we have expanded into Sydney, in addition to our Head Office in Melbourne.
Our new office in the Harbour City is being led by Zach Alexopoulos, our Head of Analytics.
We’re based in Darlinghurst and are available to meet with you to discuss your data, digital, analytics and software needs.
Feel free to get in touch with Zach in our Sydney office on [email protected].
New Year, New CRM
10 January 2020
As you’re setting your personal and business goals for 2020, it’s worth taking a step back and thinking about how you manage your relationships with your customers, clients and stakeholders.
Often some of the biggest frustrations come from software and data. Subpar information systems are common for many organisations and can hold you back from maximising growth and providing the best possible value to clients.
Does your organisation experience any of these issues?
- Inconsistent tracking of client interactions
- Limited ability to predict a client’s future need and cross-sell
- Lost time managing separate software systems
- Complex and time-consuming internal risk, audit and compliance processes
- Marketing campaigns delivered on generic external platforms
- Lack of access to real-time business analytics
If you answered yes to any of those, then it might be time to take a fresh look at investing in a next-generation CRM solution for your organisation.
A solution like SwiftFox will allow you to utilise the data you already have to build powerful relationships with your clients.
By integrating your client data and maintaining a single source of the truth you’ll never forget the details of an important meeting again. This will open the door to uncover insights about your clients, your own business profile and your future direction.
Not only that but it can keep your legal team happy by improving the transparency around risks and conflicts that may exist and allow you to plan ahead to minimise risk going forward.
Make sure you start 2020 off on the right foot, with a CRM that enables you to take your business to the next level.
Customer Retention in the New Year
03 January 2020
Ask any gym manager – the rush of new customers they get this time of year is a key part of their business.
But the problem is retaining seasonal health fanatics.
Gym managers aren’t alone. Think of people who have signed up to subscription meal kits in an effort to lose some Christmas kilos, or those who have signed up for a new streaming service for a sport that only screens for a season.
Think ahead to March or April. The risk of churn and decreasing customer loyalty is huge as consumers flake on new habits and become ruthless with cutting services that don’t meet their needs.
How is your organisation staying on top of customer loyalty?
Smart organisations are increasingly investing in retention or customer loyalty models – predictive statistical models that take your data points as inputs and give every single one of your customers a score that indicates how likely they are to go elsewhere.
You can even make a predictive model more powerful by integrating free and commercial external data sources.
Are you harnessing the power of the data you already have about your subscribers and customers? Are you measuring their goals and providing analytics to keep them on track?
You can’t afford to not invest in using data to retain your customers.