Start the 20s off right – with a New Year’s resolution to get your organisation’s data in tip top shape. Here are some of the goals you might want to aim for…
1. Clean your data
Modern businesses collect data from many different data sources. It might be online surveys, point of sales information, internal HR systems or any number of other sources.
Invest in making sure that you’re collecting data in a standardised way (are your dates all formatted the same?) and you’re not missing any gaps (are you relying on someone manually updating a spreadsheet? Does that always happen?).
2. Break down data silos
Almost every organisation has silos of data – a membership database that doesn’t talk to a website CMS, or a point of sales system that doesn’t talk to a CRM. These data silos slow down your company – having to extract and match data from disparate systems takes time and means you’re not making decisions in real time.
This tends to happen naturally as companies grow, and it’s something that you need to be constantly aware of and pushing back against.
The three keys to breaking down data silos are to consolidate your data management systems, change your company’s culture so that the default position isn’t just to spin up a new database in isolation and finally to make a consolidated data layer a key part of your organisational strategy.
3. Take privacy and security seriously
The 2020s are going to see more bad actors trying to get unauthorised access to data, and consumers more concerned about protecting their privacy.
Now, more than ever, the privacy of your clients has to be always front of mind.
The Australian Government have published a very useful guide to data analytics and the Australian Privacy Principles. Read it.
4. Analyse the data you have
There is no point in cleaning your data and consolidating your data silos if you’re not doing anything with it.
Make sure you’re investing in data visualisation and analytics capabilities so you can find the hidden insights in your data and take your business to the next level.
5. Use your data to strengthen your business relationships
Are you tracking and analysing all your interactions with your customers? Do you have a clear and searchable record of all the touch points your clients have had with your organisation?
Make 2020 the year you invest in a next-generation CRM solution like SwiftFox, to get a 360 degree view of your customer relationships and really get the full value out of the data you are collecting.